Review of lightinthebox.com

Lightinthebox.com is the leading B2C sellers from China. Currently, Lightinthebox.com  provides products mainly in three categories:

consumer electronics, such as mobiles, digital products, customized apparent, sport and cultural supplies. They will add consciously new products.

Everyone is familiar with the Jack-in-a-Box, a popular child’s toy, which plays a melody when cranked up before delivering a pleasant surprise at the end. Lightinthebox.com strives to provide a Light-in-the-Box to all our customers: not only satisfying your needs and expectations, but exceeding them.The name lightinthebox means, if you open the box you received, a big supervising is waiting for you.

The headquarter of lightinthebox is in Beijing, but the warehouse and logistic facilities are located in Shenzhen. Lightinthebox targets the end consumers as well as retailers. They have started some marketing campaign in the USA. Just the second day after the Oscar Academy ceremony, consumers will find all the apparels for the celebrities in lightinthebox.com. Consumers could also find apparels from hot TV series like Gossip Girl from lightinthebox.

screenshot from www.lightinthebox.com

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The mission statement of lightinthebox.com is to deliver the global consumers products with Chinese character; they will become a famous E-Commerce outlet worldwide. The products from lightinthebox.com are mediate or even high end products. Consumers can not only find cheap products, but also the fashion products in this site.

One of the founders of Lightinthebox.com is Mr. Quji Guo. He is one of the four founding members of Google China, held the position of Chief Strategy Officer before he left Google; he worked for Amazon and Microsoft before he joined Google. Mr Guo holds a Master of electronics from Illinois University and MBA from Stanford University.

Lightinthebox.com is the leading B2C sellers from China. Currently, LIghtinthebox provides products mainly in three categories: consumer electronics, such as mobiles, digital products, customized apparent, sport and cultural supplies. They will add consciously new products. The name lightinthebox means, if you open the box you received,  a big supervising is waiting for you.

The headquarter of lightinthebox is in Beijing, but the warehouse and logistic facilities are located in Shenzhen. Lightinthebox targets the end consumers as well as retailers. They have started some marketing campaign in the USA.  Just the second day after the Oscar Academy ceremony, consumers will find all the apparels for the celebrities in lightinthebox.com.  Consumers could also find apparels from hot TV series like Gossip Girl from lightinthebox.

The mission statement of lightinthebox.com is to deliver the global consumers products with Chinese character; they will become a famous E-Commerce outlet worldwide. The products from lightinthebox.com are middle or even high end products. Consumers can not only find cheap products, but also the fashion products in this site.
The Promises of lightinthebox.com

• Source only the best consumer goods and ensure the highest quality possible.
• Streamline the buying and payment process making it as easy as possible.
• Help you discover products and manufacturers in China.
• Deliver goods to our customers all over the world with speed and precision.
• Provide 24 hour customer support on weekdays.

One of the founders of Lightinthebox.com is Mr. Quji Guo. He is one of the four founding members of google China, held the position of Chief Strategy Office before he left Google; he worked for Amazon and Microsoft before he joined Google. He holds a Master of electronics from Illinois University and MBA from Stanford University.

I will write some of  the usability and experience in the following section to share some of my experience.

1. The price.

The motto of LighIntheBox.com is “one world one price”, so the price of the goods are in general not expensive.  But in every specific case,  consumers should check it out carefully, and make a comparision with other dealers. So the principl of online shopping is: check the price in your local retailer first, then check it out online.

2. Quality

LighIntheBox.com provides professional quality controll system. Bad quality will damage the brand of LightIntheBox, so in general the quality should be reliable. But there are more than 60 thousands products in the store, consumers should be very carefull. The products in LightIntheBox.com are all partiially branded products, some are non-branded, some are replicas.  So ask the online sale representive all the questions that you want to know befoere you buy. ( Lukiely there are online representives 24 hours a day).

3. Service

The service standard is quite high and good. I think only online shop from China provides 24 hours live support.  The core competence of the company is in the distriubtion system offline, LightIntheBox has its own distribution center in Shenzhen. Consumers could choose diffierent shipping methods, there are even free shippment for wholesale.

4. B2B

Support very good B2B function. For examples,  big buyers could order unbranded products like gadgets, USB stick with designed logo. Big buyers could order products with own specification.

5. Products

There are really too many products in this site. It is perhaps the only site which could let people order customized dresses. There are even fashion factors  in the products, the fans of TV seires” Gossip Girl” could easiyl buy the dresses of the characters.The second day after the Oscar ceremony, fans found all the dresses of the stars in LightIntheBox.

Another example is the YingFa swimwear or goggles. This brand is quite unknowed outside China, but these are really good products, even the Chinese professional swimmers use YingFa swimwears.

Conclusion

I think LightIntheBox is a very excellent site, I buy things there I also would like to recomend my friend to buy things there. Hopefully it will become the Amazon of China and change the way of buying things worldwide.

If you like this site or have any opinon, please let me know.